Designing games for the passive gamer - Comment on Nintendo’s 2007 GDC Keynote
Miyamoto suggested at his keynote speech at the Game Developers Conference yesterday that game reviewers should also include a rating for how fun the game is for a non-gamer. Many interpreted it as a joke or as a “blunder”, but maybe he was simply misinterpreted? Perhaps he was talking about the passive gamer and the shared gaming experience?

Miyamoto at the Game Developers Conference. Image from Joystiq.